Screens are the last thing I design.

Before anything opens in Figma, I want to know who’s actually using this and what’s going through their head in the first few seconds, what would make them bail, what would make them stay. Everything else gets built around that answer. I’ve designed for a fest with thousands of people moving through it at once, and I’ve designed for one person trying to get through a bad night on their phone. Different scale, same job: make it obvious, and make it feel like someone actually thought about them.