Pragyan Hackathon × Kanini
A poster with a real client, a real deadline, and zero patience for instincts that didn’t fit the brief.
A poster for the enterprise-software industry: Kanini Software Solutions sponsored a 2-day AI hackathon for Pragyan, and I got a non-negotiable list, dates, prize, domain, sponsor logos, and a registration deadline, all of it legible on a phone screen. The job was making it look like a real company would want its name on it.
Solo poster designer, briefed directly by Pragyan’s sponsor liaison team.
Key decisions
- 01Near-black with a scanline texture, because I wanted this to feel like it belonged in a data center, not a college corridor.
- 02A slab typeface heavy enough to hold its ground on top of a busy dark background.
- 03Two photo "chips" styled like scan windows, a crowd shot and an AI visual, so the poster felt evidence-based without new event photography.
- 04One yellow, reserved for exactly four things: date, city, prize, deadline.
2,481 likes
sid.design Pragyan × Kanini: 2 days, one prize, zero excuses to sit this one out. 💻
The Instagram announcement, the version most people actually saw.
A sponsor brief is a different kind of constraint than a self-set one: every fact on this poster was non-negotiable before I opened the file. The design job wasn’t inventing a concept, it was making a checklist of dates and logos feel like a decision instead of a form. The scanline texture and the "scan window" photo chips did that work: they gave the poster a reason to look the way it does, instead of just a place to put the required text.
Flat file and standee cut, side by side, credits included on both.
A sponsor brief with a hard deadline leaves no room to fall in love with an idea that isn’t converging. That pressure produced a better poster faster than an open-ended brief would have, and it’s a constraint worth setting on purpose even when nobody’s forcing it.
