Pixalette
The typography is the poster. Everything else holds it up.
Key art for the live-events and nightlife-entertainment industry: Pixalette, a retro arcade night, where the headline treatment had to do the job a logo usually does.
Solo. The 3D render, the layout, the info cards.
Key decisions
- 01Built the letters as physical 3D neon tubes, lit like an arcade cabinet, because a flat neon text effect would’ve looked like a font choice, not a place.
- 02Amber instead of the blue-and-pink every gaming poster reaches for by default.
- 03Torn-paper info cards for the event list and contacts, so they read like flyers pinned to a board, not a slide pulled from a deck.
The brief was basically "make the name feel like a place you could walk into," so the type had to stop behaving like type. Modeling the letters as lit neon tubes instead of applying a neon effect to flat text meant every letterform had to survive being seen from an angle, with real shadow falloff, a much harder constraint than picking a glow filter, and the reason this reads as key art instead of a poster with a cool font.
Amber instead of the blue-and-pink almost every gaming poster defaults to was the riskier call in the room, and it’s the reason this reads as its own place instead of genre wallpaper. The default palette in any category is usually the first thing worth cutting.
