"15 Days of UI" poster covered in stickers on a black concrete texture

15 Days of UI

One loud cover, built to stop a scroll before day one.

Launch key art for the design-community challenge space on Dribbble and Behance: a self-initiated, 15-day, one-screen-a-day UI challenge. The brief I gave myself: announce it with a cover loud enough to stop a scroll on day one.

My Role
Art DirectionCover DesignTypography

Solo.

Key decisions

  1. 01Went maximalist on purpose. Stickers, arrows, a distressed concrete texture, because a quiet minimal cover for a "challenge" post would’ve read as an apology, not an invitation.
  2. 02Kept the tool credit and my handle visible, since a challenge post is basically a tiny brand launch and I wanted it to look like one.
"15 Days of UI" poster pinned to a concrete wall
The announcement, pinned to a wall instead of buried in a feed.

The cover came before the challenge on purpose: a test of whether the launch itself could earn attention before a single screen behind it existed. Stickers, arrows, a distressed concrete texture, loud enough that a quiet minimal treatment would’ve read as an apology instead of an invitation.

"15 Days of UI" poster on a lit street billboard
"15 Days of UI" poster on a street billboard among trees

Out in the world, two ways: the same cover has to survive both a night shot and a daylight one.

Designing the invitation first

I built the cover before the challenge itself, on purpose: a test of whether a launch asset could earn attention on its own merits. Loud, sticker-heavy, impossible to scroll past, it does exactly the job a challenge cover is supposed to do.